By Karina Kozlov

Hosting an Instagram giveaway is a great way to boost brand awareness, gain more followers and grow user engagement. The time and effort taken to run such an event will prove to be worthwhile as the business experiences it’s benefits in one way or another. With social media marketing continuously on the rise, both small and large businesses should be considering tactics such as giveaways more than ever before but unfortunately, some do not know where to start.

What are the types of giveaways?

Upon deciding that you wish to run an Instagram giveaway, a prize must be decided. This reward should be representative of your brand, desirable by the public and not causing a noticeable  financial loss to your company. After the prize is decided, the host should choose the type of giveaway they will run and the instructions/criteria the entrants should follow. There are 4 main categories of Instagram giveaways, all having their own benefits for the host yet a different amount of steps for the participant. Below are all the types and what they’re all about:

Like to win – entrants must like the post, comment and follow the account in order to enter.

Tag a friend – entrants must tag a friend(s) in order to enter.

Post and tag – entrants must post a picture tagging the account in order to enter.

Repost and tag – entrants must screenshot and post on their own account to enter.

How do you create and promote the post?

The post created for the giveaway should be visually appealing, captivating to the eye and informative to the viewer. The product should clearly be visible in the image and a large headline with an excited tone similar to “GIVEAWAY” or “WIN”. In addition, adding social icons such as “like”, “tag”, “comment” and “share” will give clear visual instructions on the post. The quality and content will either make or break your giveaway success, making it extremely important to make it as fitting to your brand and captivating for the viewer as possible. 

In addition to visual appeal, various promotion techniques should be applied to boost awareness of the giveaway. A hashtag is an important tool that has proven to be extremely powerful for business accounts of all sizes. Creating a specialized hashtag unique to your company and the giveaway such as #winitwednesday or #gloriousgiveaway as well as using general giveaway hashtags such as #giveaway, #liketowin or #prize will surely form a new tool with which users can interact and find your account and contest. In addition to hashtags, you might want to consider promoting the Instagram giveaway on your other social media channels such as Facebook to direct various users in your giveaway’s direction. 

How do you select the winner?

A common concern for a giveaway host is selecting a winner after closing the contest. Fortunately, many helpful tools and tips exist in order to facilitate this experience. Below are two ways a giveaway host might be able to pick a winner:

By number – if your comment amount is countable, use a random number generator and count the comments until you reach that number, that is your winner.

By – if your Instagram account is a business account, you can use this website which chooses a random comment from your post, that is your winner.

Final Thoughts

Lastly, make sure to include the Instagram Statement of Release in your caption which serves to inform the participants that the contest is not endorsed by the app itself:

Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.

An Instagram giveaway is a simple, effective and unique way to grow your company account, boost your user engagement and build brand awareness. Be sure to clearly establish deadlines, rules, prizes and create an appealing and informative post and you will be on the right track to a successful giveaway. Good luck!