Everything You Need To Know About Twitter!

The Creation of The App.

Twitter is a widely known platform created by a group of 4 people: Jack Dorsey (@Jack), Evan Williams (@Ev), Biz Stone (@Biz), Noah Glass (@Noah).

The service was developed in 2006 and, the completed version of Twitter was released March 2007, in Austin, Texas. The platform was originally called, “Twttr”. Eventually it was changed to Twitter.

The idea for service came shortly after the podcasting pitch for Odeo (located in San Francisco), was not as huge as a hit as they thought it would be…so they proposed this SMS-based platform.

The Purpose of Twitter.

Photo by freestocks.org on Unsplash

With 126 million daily active users as of February 2019, and it’s hard to narrow down all the reasons why we use Twitter but here is an idea:

For business useFor personal use
• For business promotion and advertisement
• A place to network with other business and the community
• Allows business to build traffic, listen to consumers, and give “real-time” updates
• Gives the ability to display the personality and vibe a business would like to give off
• A source of news and entertainment
• A place to express yourself – it’s an outlet to others
• An opportunity to network
• For everyday communication

But generally on Twitter you have the ability to…

MAIN FUNCTIONSEXPLANATION:
FollowYou can follow people and they can follow you back. When you follow someone, their tweets will now pop up in your feed.
TweetTweet whats on your mind. You can tweet photos, videos, articles or links. You can tweet at (@username) people or don’t.
Note: that what ever you tweet is now is now visible to the public eye.
Please be respectful. 🙂
LikeIf you like a tweet, you can like it. Pretty simple.
RetweetIf you really like a tweet and would like to share it with your followers, then retweet it.
Reply (Comment)Respond to a tweet by replying. Write whats on your mind, and hopefully the original tweeter responds.
ThreadStart a thread. Twitter only allows a specific amount of characters per tweet, so one might start a thread. A thread is a sequence of tweets from the same user.
Direct Message (DM)got something to say to someone privately? Direct message them. It’s basically text messaging exclusively for Twitter. You may be familiar with it, as other social media platforms have it too.
ShareIf you want to share a tweet, but don’t want to make it known to the public than use the share button. You can share the tweet through direct messages. Or you can share it with someone not on twitter. There are many options for that including email and SMS (text message). You can even copy a link.

If you genuinely need help navigating Twitter you can use this link provided by Twitters help center.

For When You Post:

Photo by Charles 🇵🇭 on Unsplash

Hashtags & Tags

The purpose of the hashtag is to be part of the conversation and, to reach an audience that is larger than your own. But, use it in moderation. If you use too many hashtags in one post it can look like spam. You should also make sure you choose hashtags that are relevant. #Facts

Hashtags aren’t exclusive to just Twitter they are also work on Instagram, Facebook and other social media platforms, use them!

Okay, you don’t have to, but you can follow weekday hashtag guide. Everyday of the week you can choose one of these hashtags to use in your tweets. #Tip:

MONDAY:

#MondayMood #MondayMission #MondayMotivation #MarketingMonday #MondayMadness

TUESDAY:

#TuesdayThoughts #TipTuesday #TechTuesday #TransformationTuesday #TuesdayTunes

WEDNESDAY:

#WednesdayWisdom #WackyWednesday #WayBackWednesday #WellnessWednesday

THURSDAY:

#ThursdayThoughts #ThrowBackThursday #ThankfulThursday #TGIT

FRIDAY:

#FearlessFriday #FunFactFriday #FridayFunny #Friyay #TGIF #FlowerFriday #FridayMotivation

SATURDAY:

#SaturdayShenanigans #Caturday #ShoutoutSaturday #WeekendVibe

SUNDAY:

#SpotlightSunday #SundayReads #SundayRead #SupersoulSunday #SundayFunday

Tagging people in posts is also beneficial. It’s a simple way to get someone’s attention. When you use the @ symbol followed by the username, it lands in their “mentions” section.

It’s beneficial in a way that if you tag a user with a larger or just a different audience, and the user likes, retweets and/or even comments on your post; their audience in now in view of you post. Which gains more impressions and engagement for your account!

Trending

I am not just talking about memes, live streams and posting on your story. I’m talking about the trend section on Twitter. But yes, those things listed before are important for maintaining a good online presence.

Photo by Charles 🇵🇭 on Unsplash

“Trends are determined by an algorithm and, by default, are tailored to you based on who you follow, your interests, and your location. This algorithm identifies topics that are popular now, rather than topics that have been popular for a while or on a daily basis. It helps you discover the hottest emerging topics of discussion on Twitter. “

– Twitter

To summarize, the trends section is a list of popular conversations topics happening at that moment on Twitter.

Sometimes the topic can be as simple as a daily hashtag like #ThursdayThoughts. Or it can be a significant event/moment taking place that day like a holiday, a sports event #WeTheNorth or even a TV episode premiere.

It is important to be aware of the trend sections when crafting your tweet. Because, it’s another way of reaching a fresh audience. By including the hashtag or phrase trending in your tweet; your tweet is now included amongst the other tweets regarding that trend.

So when someone searches that phrase or hashtag your tweet will show up along with others tweets.

Appearance & Consistency

Consistency is important not just on Twitter but on all social media, and outside projects you might have. If your not posting at least once a week people lose interest and might un-follow you. But do remember not to be posting every second of the day. That’s just annoying. Find a balance between the two.

For business, they should try to make the page organic so posting advertisement every day isn’t that appealing either. An alternative would be tweeting about what your doing in the office today, or maybe posting a picture of happy clients with employees together.

Having a posting schedule can be helpful too. For example, posting everyday at the exact time same time, or idea of posting every other day. There are multiple social media management applications out there, that allow you to spread out and schedule your tweets. Personally I use TweeDeck and Hootsuite.

Maintaining an online presence also helps. So retweet people tweets, like and following people. By doing that your networking and building more engagement online. Setting out time out of your day to respond to comments and to retweet content would also be helpful.

Your Audience

Photo by Jonas Jacobsson on Unsplash

You want your Twitter page to be appealing to your audience and you want to keep them engaged.

So you may want to ask yourself these questions when you are drafting out tweets: Who is your demographic? What are their interests? Will you find your audience on this platform? How are you going to get their attention?

Based on your audience you should really think about what will engage them. Using things like visuals will help. So an idea is linking videos to your tweets. You can also use gifs, infographics, memes, and just regular photos as well.

After doing a bit of experimenting, I have noticed that colorful photos and videos tend to do much better in impressions than regular tweets do. So you may want to keep that in mind, when crafting your own tweets.

Of course this isn’t absolutely everything you need to know about Twitter but it should give you enough background information to be successful on the service.

Twitter is an amazing platform, that is beneficial to a business and is fun for personal use as well!


Starting a Podcast

Image credit: Unsplash | Juja Han

Podcasts are this untapped world full of creativity, knowledge and storytelling – they are like radio talk shows, without the music breaks. Podcasts have multiple genres and different outlets on which you distribute your podcast on. They have been around for a while now, and Agents Digital has decided to join in on the fun and start experimenting with our own podcasts!

As we get closer and closer to our first upload, we noticed there are 3 main things you should think about before starting a podcast:

1. Equipment & Software

The physical equipment used for the podcast are a computer and microphone(s). The microphone we ended up using is the, “Snowball Ice by Blue – A Plug and Play USB Microphone”. It is really simple to use too. The product comes with a “USB type B cable” to plug into your computer and a stand for which the mic sits on top of.

This is our microphone being used in our office

The box says the microphone is compatible with both Mac and Windows computers. We used it on a Windows 10 computer and it worked perfectly! When tested, there was no feedback in the audio. Meaning the room did not sound “echo-ey”, and it is important to make sure your not in a big, empty, “echo-ey” space when recording because it will effect your audio.

It should also be noted that the further you are in distance from the microphone the worse the volume quality in the audio will be. Also, the size & design of the room can trigger the audio quality as well. Recording in a small room with carpet, has less of an echo than, recording in a big room with hardwood flooring; but after looking into the product online, there is no doubt that this product is perfect for an entry level podcast.

The microphone obviously is what you use record but how do you edit your audio? Audacity is what we use. There are a multiple other editing software options but we choose Audacity because a) its an open source software therefore, free to download, b) its easy to use and I (the editor) am familiar with it and c) it come with all the features needed to create a successful podcast audio file.

Some of the other popular options for editing software include: Apple’s GarageBand and Adobe Audition CC. Adobe Audition CC is a bit more complex built to please your need as you do get complete control of everything. But takes a lot more time and energy to get used to, and learn. But Audition costs money; so, if you plan on taking this podcast seriously and to the next level, than this is the software would be a great investment for you. GarageBand is only available for apple products, MaciOS and iOS. It’s free for those users. GarageBand comes with all the necessary tools needed to edit a podcast and more. Audacity is available for both Apple and Windows users. Its completely free and comes with all the needed features including:

  • Records live audio
  • Imports and exports sound files of multiple formats from outsourced files
  • Editing tools – cut, delete, copy, paste, trim, silence +
  • Audio analysis –
  • Automatic Multi-tracking
  • and more…

That’s why we chose it.

2. Podcast Hosting

How do you get your podcast out into the universe?

Through podcast hosting. A podcast host, is your podcasts house. It is where you upload your podcast, this is where your podcast officially lives. But if you want to get technical its, “a file server on the internet that lets people download the file.”

There are lots of homes to choose from. Some are free, others are not. But it all depends on what you are looking for in a host. Some hosts provide different features like analytics/statistics, and some allow you to monetize your podcast. But some hosts are much harder to use, compared to others and may come with limitations, but I will do comparisons of hosts in another blog.

Your host should be able to accommodate to you, and your needs. Agents Digital is planning on using CastBox. Our second choice would be SoundCloud. As a beginner type podcast, we want the process to be simple and have as little stress as possible.

Not everyone may know who or what CastBox is as much as SoundCloud, that’s okay. We went for the underdog. Not all your audience is going to be on that one host. You can distribute your podcast to other platforms like Spotify, iTunes, SoundCloud and more using an RSS link that most hosts provide for you.

These platforms offer features that are necessary to have in order to run a successful podcast. CastBox was specifically the choice we went with because it was free, easy to use and came with all the features they offer as a platform. Easy uploading process and unlimited storage. Provides the basic analytics, to help your podcast thrive. Plus, they have a monetize feature as well. Yes, you can make money just for talking into a microphone for an hour of your day. What a dream!

3. Content

Content is the main ingredient to your podcast. Content is the majority of your podcast, after your introduction, before your conclusion – the middle of your podcast. Each episode should have a main concept, or at least multiple mini topics inside.

Here’s an idea, before recording create an outline for your podcast, you can write it down on a piece of paper, your phone or even a whiteboard. Start the outline off with your shows introduction and gradually work your way through to the end of the podcast. You don’t have to write an essay or formulate a script, try to jot down some ideas/topics for that episode. It’s easy.

Being prepared and having a sense of direction for the podcast will relieve some of your pre-recording gitters. Plus if for some reason you start to get off topic, lost your train of thought you can look at your notes, and know exactly what you need to do and/or say.


A lot of planning goes into starting a podcast, but in the long run, it will be beneficial. But hey, If you don’t want to start a podcast, you should definitely try listening to one. There are so many to choose from, its a great way to optimize your time and maybe even motivate you!

I know a great one that you should totally listen to when it launches, created and record by yours truly at Agents Digital. 🙂