The Creation of The App.
The service was developed in 2006 and, the completed version of Twitter was released March 2007, in Austin, Texas. The platform was originally called, “Twttr”. Eventually it was changed to Twitter.
The idea for service came shortly after the podcasting pitch for Odeo (located in San Francisco), was not as huge as a hit as they thought it would be…so they proposed this SMS-based platform.
The Purpose of Twitter.
With 126 million daily active users as of February 2019, and it’s hard to narrow down all the reasons why we use Twitter but here is an idea:
|For business use||For personal use|
|• For business promotion and advertisement|
• A place to network with other business and the community
• Allows business to build traffic, listen to consumers, and give “real-time” updates
• Gives the ability to display the personality and vibe a business would like to give off
| • A source of news and entertainment|
• A place to express yourself – it’s an outlet to others
• An opportunity to network
• For everyday communication
But generally on Twitter you have the ability to…
|Follow||You can follow people and they can follow you back. When you follow someone, their tweets will now pop up in your feed.|
|Tweet||Tweet whats on your mind. You can tweet photos, videos, articles or links. You can tweet at (@username) people or don’t. |
Note: that what ever you tweet is now is now visible to the public eye.
Please be respectful. 🙂
|Like||If you like a tweet, you can like it. Pretty simple.|
|Retweet||If you really like a tweet and would like to share it with your followers, then retweet it.|
|Reply (Comment)||Respond to a tweet by replying. Write whats on your mind, and hopefully the original tweeter responds.|
|Thread||Start a thread. Twitter only allows a specific amount of characters per tweet, so one might start a thread. A thread is a sequence of tweets from the same user.|
|Direct Message (DM)||got something to say to someone privately? Direct message them. It’s basically text messaging exclusively for Twitter. You may be familiar with it, as other social media platforms have it too.|
|Share||If you want to share a tweet, but don’t want to make it known to the public than use the share button. You can share the tweet through direct messages. Or you can share it with someone not on twitter. There are many options for that including email and SMS (text message). You can even copy a link.|
If you genuinely need help navigating Twitter you can use this link provided by Twitters help center.
For When You Post:
Hashtags & Tags
The purpose of the hashtag is to be part of the conversation and, to reach an audience that is larger than your own. But, use it in moderation. If you use too many hashtags in one post it can look like spam. You should also make sure you choose hashtags that are relevant. #Facts
Hashtags aren’t exclusive to just Twitter they are also work on Instagram, Facebook and other social media platforms, use them!
Okay, you don’t have to, but you can follow weekday hashtag guide. Everyday of the week you can choose one of these hashtags to use in your tweets. #Tip:
#MondayMood #MondayMission #MondayMotivation #MarketingMonday #MondayMadness
#TuesdayThoughts #TipTuesday #TechTuesday #TransformationTuesday #TuesdayTunes
#WednesdayWisdom #WackyWednesday #WayBackWednesday #WellnessWednesday
#ThursdayThoughts #ThrowBackThursday #ThankfulThursday #TGIT
#FearlessFriday #FunFactFriday #FridayFunny #Friyay #TGIF #FlowerFriday #FridayMotivation
#SaturdayShenanigans #Caturday #ShoutoutSaturday #WeekendVibe
#SpotlightSunday #SundayReads #SundayRead #SupersoulSunday #SundayFunday
Tagging people in posts is also beneficial. It’s a simple way to get someone’s attention. When you use the @ symbol followed by the username, it lands in their “mentions” section.
It’s beneficial in a way that if you tag a user with a larger or just a different audience, and the user likes, retweets and/or even comments on your post; their audience in now in view of you post. Which gains more impressions and engagement for your account!
I am not just talking about memes, live streams and posting on your story. I’m talking about the trend section on Twitter. But yes, those things listed before are important for maintaining a good online presence.
“Trends are determined by an algorithm and, by default, are tailored to you based on who you follow, your interests, and your location. This algorithm identifies topics that are popular now, rather than topics that have been popular for a while or on a daily basis. It helps you discover the hottest emerging topics of discussion on Twitter. “– Twitter
To summarize, the trends section is a list of popular conversations topics happening at that moment on Twitter.
Sometimes the topic can be as simple as a daily hashtag like #ThursdayThoughts. Or it can be a significant event/moment taking place that day like a holiday, a sports event #WeTheNorth or even a TV episode premiere.
It is important to be aware of the trend sections when crafting your tweet. Because, it’s another way of reaching a fresh audience. By including the hashtag or phrase trending in your tweet; your tweet is now included amongst the other tweets regarding that trend.
So when someone searches that phrase or hashtag your tweet will show up along with others tweets.
Appearance & Consistency
Consistency is important not just on Twitter but on all social media, and outside projects you might have. If your not posting at least once a week people lose interest and might un-follow you. But do remember not to be posting every second of the day. That’s just annoying. Find a balance between the two.
For business, they should try to make the page organic so posting advertisement every day isn’t that appealing either. An alternative would be tweeting about what your doing in the office today, or maybe posting a picture of happy clients with employees together.
Having a posting schedule can be helpful too. For example, posting everyday at the exact time same time, or idea of posting every other day. There are multiple social media management applications out there, that allow you to spread out and schedule your tweets. Personally I use TweeDeck and Hootsuite.
Maintaining an online presence also helps. So retweet people tweets, like and following people. By doing that your networking and building more engagement online. Setting out time out of your day to respond to comments and to retweet content would also be helpful.
You want your Twitter page to be appealing to your audience and you want to keep them engaged.
So you may want to ask yourself these questions when you are drafting out tweets: Who is your demographic? What are their interests? Will you find your audience on this platform? How are you going to get their attention?
Based on your audience you should really think about what will engage them. Using things like visuals will help. So an idea is linking videos to your tweets. You can also use gifs, infographics, memes, and just regular photos as well.
After doing a bit of experimenting, I have noticed that colorful photos and videos tend to do much better in impressions than regular tweets do. So you may want to keep that in mind, when crafting your own tweets.
Of course this isn’t absolutely everything you need to know about Twitter but it should give you enough background information to be successful on the service.
Twitter is an amazing platform, that is beneficial to a business and is fun for personal use as well!